One very successful campaign for 2017 was Merchant Monday.
This campaign's main goal was to position our brand as the best option for vacationers to shop, dine, and play, utilizing social media outlets.
The campaign focused on building brand awareness for our merchants, allowed me to experiment with new social media trends and platforms, and establish consistent messaging.
Here are a few key points from our results:
Even though this campaign was a very simple idea, it's a great way to highlight the variety of merchants we represent and build a consistent content posting plan. As you can see with our results, it was a succseful campaign that we are carrying out for 2018 too.